Īdvanced insights about Blue Ocean Strategy. Why it is called blue and not yellow, purple or white?. I would like to know the meaning of 'blue' when we refer to Blue Ocean strategy. Below you can ask a question about this topic, share your experiences, report a new development, or explain something. The over-focus on competitive advantage and also for their beautiful metaphorīlue Ocean Strategy Special Interest Group.įorum discussions about Blue Ocean Strategy. Ocean when a company expands the boundaries of an existing industry.Ĭertainly Kim and Mauborgne deserve credits for having made the point of It is more common for a blue ocean to be created from within a red.One is to launch completely new industries, as eBay did with.Opportunity for growth that is both profitable and rapid. In blue oceans demand is created, rather than fought over. These challenges are very differentįrom those to which strategists have devoted most of their attention. Ignored two very important - and far more lucrative - aspects of strategy: But by focusing on competition andĪccording to Kim and Mauborgne, scholars, companies, and consultants have Is: to create blue oceans of uncontested market space. Overcrowded industries is no way to sustain high performance. Uncontested market space that makes the competition irrelevant.Īccording to Kim and Mauborgne in the HBR of October 2004, competing in Chan KimĪnd Renée Mauborgne are suggesting Blue Ocean Strategy: developing To steal customers from rivals (Bloody or Red Ocean Strategy) W. Rather than competing within the confines of the existing industry or trying Welcome to the “Blue Ocean Strategy” knowledge center.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |